Product designer || Tel Aviv
I have always been attracted to the interplay between the practical and the aesthetic: How does a subject respond to matter, light, color, and space? How do sensory cues evoke emotions, and ultimately drive to action?
I have devoted the last two decades to these matters: during which I studied and practiced various design disciplines.
This lead me to develop a deep understanding for the way a user should be lead through a conceptual story and experience a product.
My design is detail-oriented on the one hand and wholesome on the other. I am driven by values of excellence and precision, and incorporate this ethic into every project I am involved with.