I’ve always been drawn to the space where function meets feeling—how light, form, and interaction can shape emotion and drive action.

Over the past two decades, I’ve explored this through various design disciplines, eventually finding my home in product design.

Today, I focus on creating thoughtful, intuitive experiences - balancing detail with a clear sense of the bigger picture. Alongside my design work, I’m passionate about helping others grow in the field.

I'm a design lecturer, co-manage Startup Designers (Israel’s largest design community), and co-host The Good Interview podcast.
It’s all part of my mission to nurture the next generation of designers - from deep love for the craft and the people behind it.